Brand Manager/Brand Marketer - FMCG

Made In India brand "Mapro" has reached the hearts of millions of people worldwide organically.

- Under the umbrella of Mapro, we have established premium quality brands namely Mapro Garden, Falero, and Mazanna that have become household names across countries.

- Mapro is in search of a high performing candidate who can lead and take responsibility for Brand Marketing, having a strong understanding of the unique essence of the brand and capability to spread it worldwide.

Location: Mahabaleshwar (Panchgani), Hill Station Maharashtra( preferred) / Pune (2nd choice)

Key Responsibilities:

- Define competitive positioning and messaging

- Implement consumer research on the brand

- Interact with Channel Head to understand requirements from the brand and accordingly build brand strategy

- Develop and implement all communication and Point of Sale Strategy including close coordination of trade marketing activities such as catalogs, social media, brochures, and in-store displays

- Estimate cost and price parameters, formulate budgets and take approval from the Management

- Lead the execution of marketing plans for assigned brand

- Measure and report performance of all marketing campaigns, and assess against goals

- Coordinate regular meetings and prepare regular reports outlining the brand's performance

Prerequisites:

Minimum of 2 years experience as a Brand Manager or Marketing Manager

- Demonstrated success in developing brands in FMCG organisations or worked with renowned branding agencies

- Additional Sales Experience would be a plus

Mandatory Criteria:

- Leadership experience in FMCG or Brand building companies

- Ready to relocate to Panchgani preferred, Pune (2nd option)

Preferred Criteria:

- Diverse marketing experience in BTL/ATL campaign and online media campaign with 3 years of experience as a Director- Marketing/ VP - Marketing