Brand Manager - BFSI

Strategize marketing plan for the top 25 countries & subsequent execution :

- Digital - EDMs, Flyers, Webpages, AVs, Social Media Marketing (LinkedIn, FB, Twitter campaigns) for respective handles

- Non - Digital - Printed Flyers, brochures, gift items for customers etc.

- Others - Opportunity identification of expos & participation, measurement

Promotion of profitable tradelanes e.g. US - Caribbean, Puerto Rico - Busan etc :

- Digital - EDMs, Flyers, GIF files, Social Media Marketing etc.

- Creation & promotion of collaterals in Regional Languages (Spanish, French, Chinese etc.)

- Regional Presentations

- Regional Flyers & EDMs

- Help in pre-sales efforts for large accounts

- Create presentation decks for various products: LCL, FCL, Air Freight, Warehousing, VAS. Update them regularly

- Extension of Brand Campaign - Great people to move with

- Website & Social Media :

a) Ownership of website in terms of up-gradation, optimization & updation

b) Integration of chatbot in terms of queries, enquiries, leads etc.

c) Organic traffic optimization through SEO and its measurement

d) Calendarization of Social Media campaigns & increasing the number of followers across handles

- Overall measuring the efficacy of each campaign and activity in terms of lead & revenue generation