Brand Manager - BFSI

Please apply only if you come from Telecom Or BFSI background.

Overall purpose of the Job:

Category Brand Management & Customer Acquisition Marketing

- The incumbent will be responsible marketing of 1-2 insurance categories (our categories are Protection, Child, Retirement, Health, Savings & Investments) and will develop the Growth & Marketing strategy, planning and execution of brand agenda for the same.

- He/She will report into the AVP Marketing to develop the marketing strategy for the category/ies, products and campaigns and will work in close coordination with stakeholders across marketing and business like Products, Channels, Research, Digital and PR teams to deliver the brand and business objectives

Key Task & Activities:

Category Strategy, Campaign Development & Planning:

- Define and Develop the business and marketing objectives and annual strategy for the category and design annual marketing calendar for the same

- Overall ATL Campaign Planning (Planning, Budgeting, Calendar Finalization and Innovations) and product marketing to deliver the category objectives and monitoring/reporting the same

- Monitoring and reporting market, competition and consumer behavior with view to incorporate the same into communication planning and development

- Maintain / Enhance Brand Awareness and Equity score for the category and hence overall brand

- Enhance brand differentiator through category initiatives

- Provide Campaign development support to teams (Product, Channel/ Experiential Marketing, Campaign and DBM teams etc)

Campaign Implementation:

- Ensure alignment of creative agency to brand essence

- Development and testing of creative, communication concepts and routes

- Ensuring alignment and relevance of all creative / communication to customer needs

- Campaign Implementation: Coordination with Creative, Media & Online Agencies

- Ensuring creative / communication deliver on brand objectives

- Adherence to Campaign and Media deadlines

- Campaign Execution: Monitoring & Supervision - Quality & Accuracy

- Innovations on new media

Agency Relationship / Vendor / Internal Department Management:

- Coordination with key business partners to deliver category marketing objectives

- Adherence to operational processes

- Adherence to accounting (billing & payment) processes

- Overall Agency & Vendor Management & Performance

Audit & Compliance:

- Knowledge of all processes for Brand, Accounting, Risk, Audit and IRDA compliance

- Follow all laid down processes and compliance norms (Internal & External)

- Spends and Provisions Tracking & Reporting