Brand Manager - Bank

We have an excellent career opportunity with Citibank as Brand Manager role. Please note that only Mumbai candidates can apply for this.

Following is the job description of the same.

Description :

The role is responsible for all marketing activity directed to the affluent banking customer segment across CPC & Citigold. The role holder works to enhance the Citi brand, advocate for the consumer and drive business results through highly effective integrated marketing campaigns, communications and engagement built on customer insight.

Digital Marketing, ATL/BTL Activities, Add Analytics to device marketing campaigns, Data Analytics is an important criteria.

Campaign Management :

- Lead all segment marketing initiatives to establish and strengthen Citi's position in the affluent banking space. (CPC, Citigold)

- Adapt and implement marketing programs from Region within approved timeframes and budget, ensuring compliance with local regulations and company policies

- Work closely with the PS team to assist in the execution of the PS strategy in the market place that is focused on the affluent and drives top of mind awareness and preference for our mother brand

- Continuously monitor competitor landscape and develop recommendations to maintain Citibank's leading position through insightful research

Customer Insights :

- Leverage research insights from the Brand Track and NPS TD surveys and design campaigns and marketing initiatives to help deliver business results and country brand health & preference targets

Creative Supplier Ecosystem :

- Advertising & media agency relationship management and marketing supplier management ensuring high performance and spend efficiency