JOB SUMMARY: To be a robust custodian for the assigned Category, provide support to the Category Manager, follow the New Product Development Process and be adept with Marketing initiatives and Project Management. Reports To: Category Marketing Manager JOB RESPONSIBILITIES: Category Management: - Be the custodian of the assigned category - Drive business growth for the assigned category / Product Portfolio. - Drive growth via penetration initiatives and other market expansion initiatives - Thoroughly analyze category performance and drive business expansion - Identify insights to understand the customer needs, gaps, opportunities, triggers/barriers and contribute into the Innovation funnel. - Category Insights, Idea generation and converting them into New launches or product renovations. New Product Development: - Be responsible and support the NPD projects under the portfolio- Product, packaging development, pricing and preparing business cases - Collaborate with functional manager and research teams on market potential assessments & Feasibility Studies for new projects. - Develop Product briefs with Research & Development teams and cross function teams. - Support the Market Validations of NPD projects - Support the Launch Plans including communication development for New Products. - Support and lead as required the Product launches and post launch reviews. - Project Network Management and OTIF delivery of projects Competitive Intelligence: - Assist the function for monitoring competitive environment and evaluating product quality. - Conduct Competitive Analysis on Quarterly basis and implement the action plan. - Constantly update on new market trends, opportunity and input into the business - Deeper understanding of the market where market data is absent. - Work closely with the team especially Communication Agency partners, Trade Marketing, Digital Marketing team, Chef team and sales - having a true external orientation. - Work closely for implementation of the A&P plans for the Product category, ensure the cost-efficient use of budget. - Assist for reporting and analysis - Monthly Business reports, category analysis, forecasting for NPD products, market sizing - Working with cross functional teams / team alignment - need to get the attention of cross functional team to deliver jobs OTIF Cross category learning: Special Project - Understand the dynamics for the other channel ie food services. - Work on a special project that the organization would identify as a long term growth area. (This kind of a project would support the incumbent to learn and contribute the channel that he/she isn't responsible for) JOB REQUIREMENTS: - Post Graduate in Marketing or MBA - Experience in marketing/product management in the Food's or Beverages industry - Classical marketer who understands all facets of the 6P's of marketing with demonstrated success identifying new brand development opportunities, possible environmental or competitive threats as well as building ideas that encompass every brand touch point with customers. - Experience of conceptualizing new projects and leading it end to end through the innovation funnel. Should have launched at least 2 national/regional level projects on his/her own. - Understanding of quantitative & qualitative research tools. Firsthand experience of working with market research agencies to scope new opportunities. - Strong financial & business acumen with experience of closing business cases with functional stakeholders - Firsthand experience of working with the regulatory and legal functions in the organization. Good understanding of FSSAI norms would be very useful. - Experience of leading or being part of the creative process for building an integrated communication campaign for customers - Practical hands-on approach, customer focused, understand customer insights and creative bent of mind. - Strategic thinker, good communication and influencing skill. Solution oriented. - Good communication, team player and can adapt to changing environment - Willing to travel on short notice - Excellent business English (both spoken and written) and computer skills

Mumbai

Brand Manager - B2B Marketing - Foods Business 

Brand Manager - B2B Marketing - Foods Business  ,Job Description for Brand Manager - B2B Marketing - Foods Business  in Smart Consulting in  Mumbai for (5-8) years of experience. Apply Now!

Job Description for Brand Manager - B2B Marketing - Foods Business  in Smart Consulting in  Mumbai for (5-8) years of experience. Apply Now!