Brand Manager - Automobile/Two Wheeler Industry - IIM/ISB/FMS/MDI

Brand Manager

We have an urgent opening with a leading Automobile - 2 wheeler industry

Note : Candidates should be from Premier B-Schools

Job Description & Key Result Areas:

- Act as brand custodian and translate brand elements into plans and go-to-market strategies.

- Understand business plan/strategies and draw up marketing plans/calendar to deliver brand KPIs.

- Measure and report performance of all marketing campaigns and assess ROI and KPIs.

- Manage creative development process: liaison with creative/partner agencies, work on development of communication campaigns and creative solutions. Own campaign development, execution, rollout including shoots, events and brand/product launches.

- Demonstrate consumer understanding: analyze competitors, market trends, develop consumer insights and work with agency/cross functional teams to conceptualize research reports.

- Media planning including digital: driving digital campaigns in close coordination with digital marketing team and agencies.

- Budget management: be responsible to manage budgets in terms of spend and cost allocation.

- Responsible for demand/lead generation and pass on the same to sales team.

Desired Qualification:

- Master's Degree with specialization in marketing.

- Minimum 4 years of work experience as brand manager.

- Proven ability to translate consumer insights into brand communication and campaigns that drives action.

- Is adaptive, collaborative, and executes flawlessly

- Strong expertise in handling multiple projects in a high-growth environment

- Strong ability to communicate clearly