Brand Manager - Automobile Industry

Urgent for Brand Manager in Auto Industry

Location - Pune

Qualification-MBA (Regular- from B School)

Experience Between 3-8 Years

Industry - Auto preferred

Job Description:-

Brand Management -

- Understand the brand, brand positioning & attributes.

- Plan & Execute the Marketing Plan

- Plan & Execute Marketing Activation ATL/BTL

- Own corporate marketing activities - Website, PR etc.

- Digital marketing

- Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies

- Plan, develop & rollout BTL activation in requirement with defined sales objective.

Brand Strategy

- Participate in Business Plan development

- Create annual action plans using the full marketing mix to implement brand strategy

Media Planning and Execution

- Plan innovative BTL campaigns & champion deployment across country to solve business problems

- Coordinate with the media agency for the execution of the media plans