Brand Manager - Automobile - IIM/ISB/NMIMS/XLRI/MDI

One of the leading Automobile Industry is looking for Marketing & Brand Management professional for the role of Brand Manager to be Based out at Pune location.

Position : Brand Manager

Qualification : MBA From Tier 1 Institutes

Experience : 6- 9 years

Industry Preference : FMCG, Consumer Durable, Automobile.

Key Responsibilities :

Brand Strategy :

- Participates in Business Plan development

- Create brand strategy document with 1 year time horizon in line with priorities

- Creates annual action plans using the full marketing mix to implement brand strategy

Product & Brand Analysis :

- Develop & Evolve product insights for lead markets

- Manage the annual brand advertising and promotional Budget.

Digital Strategy & Execution :

- Manage multiple Social Media Properties & innovatively use it for brand building

- Develop Mobile Apps around product segment strategy

Media Planning and Execution :

- Recommend alternate and cost-effective media channels and prepare a channel mix.

- Coordinate with the media agency for the execution of the media plans.

Trade Marketing :

- POP development, merchandising, trade shows, exhibitions, trade promotions/incentives, etc.

Manraj Singh