Brand Manager - ATL Campaigns - TVC & Digital

Brand Manager

- Responsible for ensuring that their company's products, services, and product lines resonate with current or potential customers.

- Strong in creatives + communication (should have experience in ATL campaigns - both TVC and digital)

- Has good commercial exposure/acumen (so should have a good grip on brand spends and brand P&L management)

- Should have experience in impulse consumption categories

- Responsible for Brand building of the assigned brand.

- Responsible for growth and profitability of the Brand.

- Develop Marketing programs.

- Consumer Insighting for brand strategy.

- Media planning & execution of ATL & BTL for the brand.

- Lead communication development on the brand.

- Create Brand equity and loyalty among target consumers using innovative methods.

- Product promotion through Market communication, Media and Sales visibility.

Knowledge, Skills & Competencies :

- Leads Communication, Media strategy and planning his/ her business

- Provides strategic, visionary leadership

- Creates strong brand equities

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Is creative and innovative

- Takes "personal" risk and makes a difference in the Brand, Business

- Project Management