Brand Manager - Advertising Firm

Responsibilities:

- Overseeing and developing marketing collaterals

- Conducting research and analysing data for reporting

- Devising and presenting ideas and strategies for improving the existing marketing strategies

- Conduct promotional activities for events, webinars and other internal sessions

- Compiling and distributing insights-driven information from various marketing activities conducted

- Monitor progress of campaigns using various metrics and submit reports of performance

- Initiate and control surveys to assess customer requirements and ensure their loyalty

- Monitor corporate branding applications across the marketing materials to deliver quality corporate brand image consistently

- Liaise with internal and external teams to ensure that tasks are completed and programmes are delivered on time

- Create content and proofreading copy for various collaterals

Requirements :

- Good understanding of market research techniques and data analysis

- Thorough knowledge of strategic planning principles and marketing best practices

- Proficient in MS Office. Understanding of marketing & technology platforms is a plus

- Familiarity with social media and web analytics (e.g. WebTrends)

- Excellent communication and people skills

- Strong organizational and time-management abilities

- Creativity and commercial awareness

- Preferably an MBA or equivalent