09/09 Aafreen Solkar
Senior Associate Consultant at Exponent Consulting

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Brand Management Role - Beverage Segment - FMCG (11-18 yrs)

Delhi NCR Job Code: 740893

POSITION NAME : Brand Ambassador

REPORTING TO : President

Company : In foods like syrups.

PURPOSE OF POSITION :

- To manage the beverage product portfolio in discussion with Marketing and SB Head.

- To drive business through Beverages Sales in top and key accounts

- To innovate on applications of the beverage products

- To be a custodian of the beverage products portfolio and build/improve the same through systematically gathered market insights.

- To drive New Product Launches and Existing Product Development in coordination with V-Create Labs.

- To train Beverage chefs for long term brand equity creation

- To assist in marketing initiatives by providing industry knowledge and experience as a Beverages expert.

- To create new recipes, development menus and conducting guest lectures at institutes.

- BSC- Dimension - KRA - KPI

- Financial Attain Value Growth for the Business by building long term relationships with customers Sales top line

- Pipeline for next year

- New product sales target

- Customer acquisition target in numbers and by name for Key Accounts

- Customer Perspective Develop Menus No of Top Customers / Key Accounts Menus Developed

- Internal Processes Managing Beverages Demo operations Development of Way of Work for Beverages as per milestones set.

- Technical Training Beverages Classroom Trainings conducted for Beverages Chefs and Sales Teams throughout the FY.

- Developing Brand Awareness in Education Institutes No of Lectures delivered in Hotel Management Institutes

- Learning and Innovation To train and monitor chefs to be highly efficient Pan India improvement in conversion rate per demo by chefs.

- Chef Retention and Development BVS chefs attrition, talent development, managing the leadership grid of BVS chefs

Women-friendly workplace:

Maternity and Paternity Benefits

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