Brand Management & Digital Marketing Role - Health/Wellness & Fitness Store

About Company

India's fastest growing chain of Health, Wellness and fitness stores with over 75 stores in India & currently located in 46 countries

Location : Mumbai (Fort)

Salary : upto 15lac p.a

Education : MBA Marketing

Company Products : Health Supplement | Protein powder | Products related to Health

NOTE : Need a balanced candidate with expertise in brand management and good knowledge of Digital Marketing.

NOTE: Required Minimum 3 years of experience in / Digital marketing /Brand activation/field marketing & preferably in Retail/FMCG industry

Job Purpose

Research consumer insight and deliver innovative marketing campaign to grow market share and brand's reputation, Improve customer experience and drive growth.

Roles & Responsibility:

1. Formulate brand plans, brand positioning and go-to-market strategies based on market research and consumer insights

2. Align the company around the brand's direction

3. Assist in new product development with the Category team

4. Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

5. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

6. Oversee marketing activities to ensure consistency with product line strategy

7. Liaise with various BTL Agencies to develop brand activations for different channels and partner with the BTL team to execute

8. Brainstorm new and innovative growth strategies

Education & Experience:

Post Graduate (Preferable) in marketing with minimum 3 years of experience in Brand activation/field marketing experience preferably in Retail/FMCG industry

Required Skill:

Go Getter

Ability to work in a start up like environment

Maintain flexibility and meet deadlines

Maintains a proactive and positive approach

Creative and ability to think of new ideas

Mega HR