Brand Leader - Oncology

Job Description

You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships preferably in super specialty segment for company. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/Market Intelligence, and developing and managing key customer relationships with the objective of demand generation.

Key Duties and Accountabilities -

Building Brands/Therapy

- Achieve Market Share objective, bottom-line targets, top line & profitability

- Study and interpret market conditions and forecast sales and market share.

- Continually provide customer feedback and macro view of the market through designated meets to achieve company's Long, Medium- and Short-term marketing plans

- Completion of product strategic and tactical Plans, and Monitors the implementation

- Reviews market assumptions and plans.

- Ensures market model are in line with global templates / standard Brand Plan template

- Validates sales and market share developments for products.

- Monitors sales and product supply, ensures forecasts are adjusted as necessary.

- Tracks implementation plan with senior sales management to ensure achievement of targets.

- Relationship building with key external stakeholders, and builds company networking

- Works to identify the key stakeholders and KOLs in the therapeutic area

- Establishes regular contact with key stakeholders, especially KOLs.

- Maintain and improve systems and processes

- Tracks monthly performance vs budget and analyze reasons for gaps.

- Completes and submits monthly summary of performance, including activities and A&P against the plan.

- Streamlines reporting system and re-evaluate the necessity of reports as required.

- Ensures completion of expense reports by team.

- Development of an effective team, and ensure cross-functionality

- Facilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (Including brand team meetings).

- Ensures regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.

- Ensures best practice examples and learning are shared with the team and colleagues.

- Maintains good interpersonal relationships.

- Manages and resolves conflict issues within the team and cross-functionally.

- Takes responsibility for own personal development.

- Adherence to Company and industry code of conducts, ethics, and code of marketing practice

- Ensures compliance from all staff to guidelines, codes, policies, and procedures.

- Ensures compliance with Company code of conduct.