Brand Lead - Marketing - FMCG

1. Driving the manifestation of the Brand Strategy. Developing annual marketing plans and managing marketing campaigns across offline and online platforms

2. Ensuring that products and services communication meet customers- expectations and build the credibility of brands

3. Creating & Executing successful brand & product/solutions campaigns

4. Supervising advertising, design, and other forms of marketing collaterals to maintain consistency in branding

5. Designing a research-based communication strategy

6. Measuring and report on the success of marketing campaigns

7. Anticipating consumer trends and contribute to product/GTM strategy

8. Creating a calendar of campaigns and events in coordination with the Business team

9. Ensuring consistent execution across every channel and medium is consistent with the brand

10. Creating and executing a strong customer advocacy program which is a cross channel and creates buzz around the brand.