Brand Lead - FMCG/Consumer Durables - IIM/ISB/MDI/FMS

Brand Lead

Purpose - to develop a successful, long-term marketing strategy for the core brand.

Responsibilities:

- Work as the guardian of the mother brand and ensure that the brand resonate with current and potential customers.

- Lead creative development to motivate the target audience.

- Planning and execution of all communications and media actions on mainline media

- Manage a team of marketing people, including agency FTE's, working on brand initiatives

- Ability to draw on consumer research and monitor market trends as well as competitor activity. Have a grasp of the target market and also potential target markets

- Participate in the development of business plans and customise marketing programs to address changes in the marketplace

- Work with marketing and advertising agencies to make sure they're respecting the brand purpose and guidelines throughout every communication

- Manage Advertising budget

- Lead the relationship for the Creative Agency on Record for ATL campaigns

- MBA from a Tier 1 B-school

- Proven working experience (7-10 years) as a Brand Manager in the reputed FMCG /Consumer Marketing company

- Experience in working on least 2-3 large scale ATL Campaigns

- Proven ability to develop brand and marketing strategies