Brand Lead - FMCG

Roles & Responsibilities Involves :

Branding

- Coordinating with external & internal partners

- Alliance and Partnerships

- Collaterals

Category Management

- Product Analysis

- Tracking Initiatives and promotions

Offline Marketing

- Driving Penetration across the country

- Activations and BTL

Measures

- Awareness & Reach

- Marketing RoI

- Touchpoints and trials