Brand Innovation Manager - FMCG/FMCD/Paint/OTC

Position : Brand Innovation Manager

Reporting To- Sr. GM Marketing

Experience: 4-8 years

Qualification: MBA/PGDM

Job Responsibility :

- Creates and /or manages the innovation funnel/roadmap for platforms that deliver against the objectives and strategies.

- Leads the creation and development of new products and product-related marketing opportunities, from concept to commercialization.

- Lead project teams and timelines to deliver our products and programs. And reflect strong leadership of cross-functional partners required to ensure successful launch.

- Establish strong collaboration across regions and channels required, to gain a deep understanding of their market needs from a consumer and business standpoint.

- Assists in defining strategy reflecting competitive and consumer trends and market needs.

- May lead new and optimized strategic initiatives that deliver against the brand positioning and strategic assessment of platforms within competitive context.

- Assist with capacity, sourcing, and cost reduction opportunities with SCO to ensure consistent supply.

- Long term bottom line improvement

- Taking Marking Mix from Development Team

- Launch and post launch tracking and support

- Consumer insight development

- Thematic campaign development & activation platform

- Developing New Products

- Packaging development.