Brand Head/Vice President - Brand - Retail/FMCG

Responsibilities:-

- Analyse brand positioning and consumer insights

- Shape and communicate our vision and mission

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications, and sales estimates

- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets, and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices, and tactics

- Own the brand eco-system and responsibility for conceiving, planning, and ensuring the execution of all brand marketing initiatives of the consumer business in line with Business objectives

- Own the brand positioning, campaign planning, and different consumer cohorts

- Creating Brand awareness and consideration with utmost importance

Requirements:-

- Between 8 to 12 years of Brand Management experience

- Demonstrated success in managing brands in FMCG/FMCD organizations or a D2C environment

- An ability to work with and interpret data & customer insights

- Pan India experience in managing Digital, ATL/BTL campaigns

- Excellent interpersonal & leadership skills

- Ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong Analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with recent trends and marketing best practices