Brand Head - FMCG & Technology Startup

Designation : Brand Head (FMCG + Technology Startup)

Location : Mumbai.

What you bring :

- Minimum 5+ yrs of hard-core Brand management experience in FMCG, Technology ecosystem (a combination of both)

- Strong analytical skills.

- Proficient in the fundamentals of brand marketing with a clear consumer focus

- Experience in terms of launching a new brand and scaling it

- Entrepreneurial with a high bias for action.

- Ability to work cross-functionally with diverse teams (Sales, Product, Brand, Customer acquisition & retention)

- Good understanding of the offline + online media ecosystem, events activation & PR

What you will own :

- Developing an entire Brand book (including brand proposition, visual identity, brand values, extension, and own-brand perception).

- Establish Brand as a leader in the current ecosystem in India by developing marketing campaigns that drive awareness, consideration & build equity amongst all relevant stakeholders.

- Build consumer-facing properties to drive overall Brand Equity & engagement of Brand, through large scale Pan India events

- Partner with product owners and category teams to effectively market Lead products, endeavoring to break down silos and work together as "One Lead".

- Inspire and lead the agency partners (creative, media, data).

- Accountable for the optimal utilization of the marketing budget, maximizing ROI

- Support all Sales activations via Trade Marketing and be the custodian of Brand across all touchpoints

- Be the champion of Brand communication across key stakeholder communities and building organic pull across all.