Brand Head - FMCG - IIM/MDI/ISB/FMS

Purpose of the Role :

To develop, establish and drive marketing strategies for the portfolio to meet the category objectives in line with the organizational growth strategy.

Qualification & Experience :

- 2008 to 2010 Batch from Premier B-School

- At least 7 years marketing experience with at least 1-2 yrs experience of leading diverse personal care/foods brands of at least INR 500 crores including being responsible for formulation of marketing strategy, Category P&L, brand health measures and execution of ATL plans

- At least 1-2 years of experience managing and leading Brand teams

- At least 2-3 years Sales & Distribution experience

Key Deliverables of the Role:

 Developing and implementing a category strategy to deliver against established goals:

- Develop both the short and long term strategy, operational and organizational plan for the Category.

- Manage Architecture &Equity of the portfolio including its variants

- Annual and quarterly P&L responsibility - topline and bottomline

- Approve & lead variant/category specific plans to deliver penetration and market share objectives

- Direct the development and execution of robust marketing/brand campaigns for the Category including communication development.

- Interface with the sales and trade/channel marketing teams for effective in-market execution.

Innovation :

- Identify further growth and extension opportunities for the portfolio involving forecasting & interpreting consumer trends and insights and any opportunities and/or threats emerging from the competitive or technological landscape.

- Work collaboratively with cross functional teams to develop new brand/product bundles and establish viability of the same.

- Develops suitable launch brand mix (6Ps) and Go-To-Market plans

- To determine new pricing and to set the pricing ladder to guide delivery of required contribution

Execution :

- Develop and drive new initiatives/launches, PR, communication & media, design agencies

- Develop and drive portfolio business plan with volume, gross margins and overall profitability

Commercial Effectiveness :

- To monitor, optimise and manage marketing budgets and gross margins for the portfolio

People Management :

- Develop and manage overall team dedicated to the category

Functional Skills and Competencies:

- Strategic Planning

- Product Innovation

- Consumer Marketing Planning

- Business & Financial Analysis

- Advertising Development

- Trade Understanding

- Consumer & Shopper Insights

- People leadership

Reporting team Members : Assistant Brand Manager/Brand Management Executive