Brand Head - FMCD

We are looking for Brand Head for one of the FMCD company based in Mumbai.

Preference will be given to people those who are working in Cosmetic/Fashion/FMCG Industry.

As a Brand Head :

The incumbent will bear end to end responsibility of the Brand in this role be the custodian of the Brand Profitability

- The incumbent will be responsible for developing and defining consumer insight driven marketing mix and product portfolio.

- Give strategic direction to the brand in areas such as market share, product innovation, new product development, market research, consumer behavior and trends.

- Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print and Radio.

- Monitor and execute on ground activation that forms vital part of the Marketing Campaigns.

- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.

- Deploying suitable market research tools to gauge market trends and competitor activities, consumer behavior etc., to gain the competitive edge.

- Performing need analysis, concept study and conceptualizing mechanism for developing and launching new products.

- Conceptualizing & implementing Trade Promotions & Consumer Promotions as well as launching activities as a part of brand building & market development.