Brand Head - eCommerce/Gems & Jewelry Industry

Position Overview

Need a candidate responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, content, website graphics, PR and using a variety of data to drive volume and profitability. Achieving brand business objectives in the short and long term.

Responsibilities

- Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities

- Establish and maintain brand budgets

- Define and manage the brand communication strategy using a variety of media

- Own the development and messaging of the brand narrative

- Create, execute, and manage marketing programs and campaigns

- Analyse brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Monitor market trends, research consumer markets and competitors activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brands direction, choices and tactics

Must have -

- 10 years + experience in brand management(ideally

- Core Branding experience

- Excellent exposure in Video Content creation

- Excellent command over English

- Team leading experience for 3-4 years at least

- Must have handled the following teams in the last 5 years- content, graphic, social media, offline advertisement, PR.

- Demonstrated inclination towards new media(social media, content marketing, viral content, etc)

- Excellent analytics skills

- Must be brand head currently or directly reporting to brand head

- Ecommerce background is must

- Gems and Jewellery exposure(even 1.5-2yrs experience in last 5 years is ok)