Job Description : - Analyse and define customer segments, design personalised digital customer journey for acquisition, engagement and retention. - Strategize and manage digital marketing calendar. Build go to market strategies for new launches. - Analyse website traffic and use segmentation and personalisation tools to improve customer engagement and website conversion. - Work cross-functionally to plan, initiate and execute various online campaigns to boost sales and profitability. Manage promotions in coordination with merchandising, operations and logistics departments. - Create marketing plan for in-house content projects- blog, social media and digital and print magazine. - Launch alliances with relevant brands with similar customer profile. Job Specifications : - Minimum 7-10 years of relevant experience. E-commerce experience is mandatory. - Handling of performance marketing/ paid channels will be an advantage. - PG/ MBA from a reputed institute. - Excellent communication skills. - Strong problem solving, analytical, decision making and technical ability - People management skills with ability to interact at all levels. - Good computer knowledge &amp; MS office skills. About the client : -The client is a trusted and well known Indian brand in the luxury space. They have been in the Indian market for over 20 years and have operations in the online and offline space.

Mumbai

Brand Head - eCommerce 

Brand Head - eCommerce  ,Job Description for Brand Head - eCommerce  in Michael Page in  Mumbai for (7-10) years of experience. Apply Now!

Job Description for Brand Head - eCommerce  in Michael Page in  Mumbai for (7-10) years of experience. Apply Now!