Brand Head - eCommerce

Job Description :

- Analyse and define customer segments, design personalised digital customer journey for acquisition, engagement and retention.

- Strategize and manage digital marketing calendar. Build go to market strategies for new launches.

- Analyse website traffic and use segmentation and personalisation tools to improve customer engagement and website conversion.

- Work cross-functionally to plan, initiate and execute various online campaigns to boost sales and profitability. Manage promotions in coordination with merchandising, operations and logistics departments.

- Create marketing plan for in-house content projects- blog, social media and digital and print magazine.

- Launch alliances with relevant brands with similar customer profile.

Job Specifications :

- Minimum 7-10 years of relevant experience. E-commerce experience is mandatory.

- Handling of performance marketing/ paid channels will be an advantage.

- PG/ MBA from a reputed institute.

- Excellent communication skills.

- Strong problem solving, analytical, decision making and technical ability

- People management skills with ability to interact at all levels.

- Good computer knowledge & MS office skills.

About the client :

-The client is a trusted and well known Indian brand in the luxury space. They have been in the Indian market for over 20 years and have operations in the online and offline space.