Brand Head - Consumer Industry - Integrated Marketing Communication (ATL, Digital, BTL and PR) strategies and ensuring effective operational implementation to enhance greater brand imagery and awareness Media Management - Would contribute to the Brand Development, campaigns and Go-to-Market strategies - Focused on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building. - The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders - Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning - Build and execute brand strategy into plans, brand positioning and go-to market strategies - Strengthening the brand identity and positioning across online and offline channels - Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media - Creating and managing customer research, promotional collateral to establish and maintain product branding - Maintain brand consistency across all external and internal creatives and communications - MBA from top B school with minimum experience of 12 years in marketing experience in consumer industry.

Mumbai

Brand Head - Consumer Industry 

Brand Head - Consumer Industry  ,Job Description for Brand Head - Consumer Industry  in The Bridge Associates in  Mumbai for (12-16) years of experience. Apply Now!

Job Description for Brand Head - Consumer Industry  in The Bridge Associates in  Mumbai for (12-16) years of experience. Apply Now!