Brand Head - Ayurveda Manufacturing Firm - US Market

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description - Brand Manager for the US Market who will be responsible for developing & implementing effective marketing strategies to promote & strengthen our brand presence in the United States.

Client Details:

A leading Ayurveda manufacturing company committed to producing high-quality herbal products that promote health and well-being.

Description:

Role and Responsibilities:

Market Research and Analysis:

- Conduct thorough market research to identify consumer preferences, trends, and competitor activities.

- Analyze data and market insights to inform brand strategy and decision-making.

Brand Strategy Development:

- Develop and execute comprehensive brand strategies tailored to the US market.

- Define brand positioning, messaging, and target audience segmentation.

Marketing Campaigns:

- Plan, execute, and evaluate integrated marketing campaigns to promote the brand and drive sales.

- Oversee advertising, PR, digital marketing, and social media efforts.

Product Management:

- Collaborate with product development teams to ensure brand consistency and alignment with market demands.

- Provide input on product development, pricing, and positioning.

Brand Identity and Visuals:

- Maintain and uphold the brand identity, ensuring consistency in visuals, messaging, and tone of voice.

- Oversee the creation of marketing collateral and assets.

Performance Tracking and Reporting:

- Monitor and analyze key performance metrics, providing regular reports and insights to stakeholders.

- Use data-driven insights to make recommendations for optimizing brand strategies.

Profile:

- 6+ years of experience in building digital brands in wellness & BPC category

- MBA from Tier 1/2 Institutes are preferable

- Should have experience in FMCG/ D2C / Ecom brands

- Strong understanding of the US Market, consumer behaviour & Industry trends

- Experience in brands for formulating brands strategies, positioning & identity.

- Experience with agencies in PR, branding, celebrity endorsements.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Celeste Bhattacharya.

Contact - Celeste Bhattacharya - +91 22 6903 6664

The Apply Button will redirect you to website. Please apply there as well.