Brand Executive - New Craft Beer

Brand Executive - New Craft Beer

The client is a family-owned company in alcoholic beverages industry, founded in the 1960s. Currently, their business does over 800 cr in revenue, with a presence in import and distribution of premium alcoholic and non-alcoholic beverages and high end retail. Keeping with the increasing demand for specialty beers in India, they are currently in the process of launching a new range of craft beers in India, and are looking for a candidate to handle the marketing for this line of business.

Please apply to this role ONLY IF :

1. You have 4-6 years of brand management experience in consumer goods, lifestyle or F&B

2. You understand the audience for craft beers and are familiar with the market for the same

3. You have experience across ATL, BTL, digital marketing, agency handling and social media marketing, including partnerships

4. You are able to display at least one campaign that you have worked on in the past with a similar target audience

An MBA in Marketing is preferred.

The role involves taking care of the entire gamut of brand management activities - you'll be working with a new brand for an established company, you'll have to understand your target audience and craft marketing strategies suited to capture their attention and create stickiness and virality for your brand. A passion for craft beers would certainly help, but is not necessary - more important is being able to visualise the brand at all potential touchpoints and creating a buzz around the same.