Brand Executive - FMCG

YOUR ROLE SUMMARY:

You would bear the end to end responsibility of the - Brand- in this role and be the custodian of brand P&L. You will be expected to develop consumer insight driven marketing strategies, which lead to superior integrated marketing plans. Build long and short term growth plans to deliver growth targets as per road map.

KEY RESPONSIBILITIES:

- Develop market strategies to gain market share and achieve top and bottom line targets for the brand

- Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print and Radio.

- Monitor and execute on ground activations that forms vital part of the Marketing Campaigns

- Work with media team to explore various innovative and cost effective communication platforms including digital, to plan effective media strategy.

- Liaison with trade marketing teams to conceptualize multi local plans to increase the brand salience and visibility.

- Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for insight mining to develop consumer segment specific initiatives.

- Develop, execute and monitor business plan for new product development. Liaison with cross functional teams to manage the innovation funnel.

- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.

SKILLS REQUIRED:

- Manage projects seamlessly which are dependent on cross functions delivery.

- Innovation mind set and agile thinking to leverage on the new age technology.

- Balance of right and left brained, i.e. draws value from data and reveal the consumer behavior, efficacy of programs as well as look beyond the data and pick up trends and patterns that can lead to better marketing strategies.

Salary Range: 10-15 LPA