Brand Editor - Healthy D2C Food Business

Brand Editor | Healthy D2C Food Brand for Kids | GGN

Editor | Healthy D2C Food Brand for Kids | GGN With the aim of helping parents protect their children from developing lifestyle disorders due to unhealthy diet, our client was founded with the focus on creating innovative, tasty yet health-focused food products for children. Their products include various millet-based mixes, breakfast cereals, snacks, noodles, etc. They use variety of millets as their main ingredient, such as ragi, jowar, oats, etc.

Founded in 2016 and headquartered in Gurgaon, our client sells their products across several leading online platforms and their products are available in stores in India and the UAE. They have raised a total of $10M in funding over 4 rounds.

As a Brand Editor, you will be responsible for Leading & Building content marketing strategy and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships , CRM, PR & Publicity.

What you will do :

- Ensuring all content is on brand, consistent, in terms of style, quality & tone of voice across channels.

- Partnering with creative, studio, and external agency teams to build content assets needed for campaigns and season launches.

- Deep diving into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand.

Candidate Profile :

What you need to have :

- 7-8 years of experience in In -house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing.

- Consumer Tech/ FMCG / D2C experience is highly desirable.

- Should possess leadership skills to lead the content team to successful completion of its objectives.

- Strong attention to detail and ability to work with timelines.