Brand Development Role - Innovation - FMCG/Personal Care/Skin Care

Brand Development- Innovation

- Developing New Products

- Packaging development

- Long term bottom line improvement

- Consumer insight development

- Thematic campaign development & activation platform

- Innovation Funnel

- Innovation Gate - Innovation and Renovation on brand

- Design to Value - formulation change (Cost savings)

- Brand / strategy / insight development

- Brand Insight

- Brand Positioning and shift

- Brand Definition

- Advertising agency

- R&D

- Consumer Research

- Identifying Opportunity

- Developing Concept and Product

- Handing over to brand Building Team for Executing

- Taking Marking Mix from Development Team

- Creating launch Mix

- Launch and post launch tracking and support

- Insight identification

- Development of communication

- Handing over 360- material to Development team

- Taking over 360- material from Development team

- Developing support / media mix / weight for campaign

- Execute campaign, Monitoring and post evaluation