Brand & Communications Manager - Media

Role Title : Brand & Communications Manager

Company : Indigo 91.9 Radio

Role Purpose :

The Brand & Communications Manager - will manage the Indigo portfolio that currently spans Indigo 91.9 Radio (Bangalore and Goa), Indigo Live Music Bar and Indigo Live Events. The role will manage the end-to-end spectrum of traditional media and digital engagement focusing on marketing activation that results in sustained business growth and brand leadership.

The role will work towards ensuring maximum brand / digital equity and social recognition resulting in strong audience / customer / attendee stickiness and advocacy.

Reports To : Marketing / Business Leader

Experience : 8 to 10 Yrs in brands with a focus on hospitality, media, entertainment.

Qualification : Degree in Communications / Marketing

Location : Bangalore

Salary : As Per Market

Key Areas Of Responsibility And Accountability (KRAs ) :

- Drive an integrated online and offline marketing engagement model that leverages the strengths of the brands within the Indigo portfolio

- Pursue innovative engagement models that can attract, keep and recommend customers

- Translate offline experience into online engagement and vice versa

- Create a social engagement ecosystem within the Indigo employee base

- Use sophisticated social media analytics tools to create smart engagement models

- Work seamlessly with the Agency and support on-ground and on-line execution of initiatives and programs

- Prioritization of digital investments and initiatives with a keen eye of business value and returns

- Take end-to-end ownership of Digital Programs and create and effective management reporting ecosystem

- Work on smart activation models with partners and BTL / ATL engagement

Desired Skills :

- Demonstrated experience in Digital Strategy, tactics, programs and execution

- Innovator, dot connector w/ability to translate visions into actionable plans

- Strong collaborator, influencer - drives change through ideas and actions

- Strong program and process management skills

- Sound B2C and B2B marketing acumen