Brand Communication - Digital

Job Purpose:

- Build the brand from Company’s basket in Distributed learning on the web

- Generate required enquiry base for distributed learning offerings through web leading to student acquisition

Critical Responsibilities

- Marketing activities on the web to deliver short term and long term business objectives: Delivery on AOP numbers and Market share growth

- Effective and efficient use of Web and mobile medium to build our brand, generate enquiry , convert in admission, engage with prospects, existing students and alumni

- Website conceptualization, development, maintenance and SMM including SEO

- Digital media buying, Cost per enquiry, % Conversion and cost per acquisition for Distributed learning

- Digital Agencies management

- Engagement with channel / Sales / RMs / RMMs

Qualifications & Experience (Must have)

- MBA or equivalent from a premier B’ School with more than 4 years of experience post Mgt degree

- Past experience in use of web and mobile medium to meet business objectives, online enquiry generation, online media buying, SEO, SMM etc with exposure to brand management / Sales in any Consumer / Services industry (Education & Training, Durables, BFSI Products, FMCG, Telecom, IT products, Automobiles 2W/4W, etc)

Functional Skills & Knowledge

- Understanding of web usage of our TG, insight generation and converting them in to winning campaign on the web

- Clued in with emerging online trends, vociferous consumer of online media, Expertise in use of Web as a medium to fulfill business objectives

- Expert in usage of various online analytical tools, SMM, digital media buying, digital campaign creatives

Competencies

- Self Initiatives and Complete ownership of business objectives

- Great Communication Skills and numerical / analytical abilities

- Inter department Liasioning Skills

- Abilities to get quality output from various agencies (Creative, Digital and other vendors)

Please share your CV's ASAP to take this further.

Contact:-
Shubhanker Shukla
shubhanker@crayonindia.com