Brand Alliance Manager - FinTech/AdTech/Research Tech Firm

Strategic Partnerships:

- Identify, develop, and manage strategic brand alliances that align with the company's goals and objectives.

- Cultivate relationships with potential partners to drive mutual business opportunities and brand growth.

Negotiation and Contract Management:

- Lead negotiations with potential partners to secure favorable terms and agreements.

- Develop and manage contracts, ensuring compliance with legal and regulatory requirements.

Cross-functional Collaboration:

- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment of brand alliance initiatives with overall business strategies.

- Work closely with internal stakeholders to integrate partner activities into marketing campaigns and promotions.

Market Analysis and Research:

- Conduct market research to identify potential partners, industry trends, and competitive landscape.

- Analyze data and insights to make informed decisions regarding brand alliances.

Performance Monitoring:

- Develop key performance indicators (KPIs) for brand alliance initiatives and monitor performance against set benchmarks.

- Provide regular reports and analysis to senior management on the success and impact of brand alliances.

Budget Management:

- Manage and allocate budgets effectively to support brand alliance activities.

- Ensure cost-effectiveness and ROI in brand alliance initiatives.