Brand Activation Manager - MNC FMCG Personal Care Major

RESPONSIBILITIES :

- The role would be directly responsible for marketing of brand through mass, below the line and corporate communications - both in terms of developing short term and long term strategy as well as day-to-day execution of the strategy

- Owns marketing programs or campaigns - ATL, BTL, PR and internal communication

- ATL would include promoting the corporate brand -, driving respective marketing programs PAN India ( and product marketing (partner programming in this pursuit). Also support other divisions

- BTL would include developing on ground programs that support the objectives of the various divisions

- Proficient in development, management and implementation of corporate communications - internal and external

- Diverse experience and conversant with digital and new approaches in marketing

- Shows evidence of leadership skills and demonstrates strong analytic capability

- Understands business strategy & link to Cos objectives

Responsible for the following :

- Marketing programs

- Executing projects & analysis

- Contributes to elements of the Full year marketing plan in their area

- Leads marketing project teams that may cross marketing functions

Candidates from :

FMCG, Telecom, Media, Retail, Lifestyle Brand, Consumer Durable preferred

MBA - Full Time

Only Male candidates preferred, as the job will involve extensive travelling PAN India

Narayan Iyer ( 98191 47645)
pan india recruiters