Brand Activation Manager - Consumer Durable

RESPONSIBILITIES :

- The role would be directly responsible for marketing of brand through mass, below the line and corporate communications - both in terms of developing short term and long term strategy as well as day-to-day execution of the strategy

- Owns marketing programs or campaigns - ATL, BTL, PR and internal communication

- ATL would include promoting the corporate brand, driving respective marketing programs PAN India ( and product marketing (partner programming in this pursuit). Also support other divisions.

- BTL would include developing on ground programs that support the objectives of the various divisions

- Proficient in development, management and implementation of corporate communications - internal and external

- Diverse experience and conversant with digital and new approaches in marketing

- Shows evidence of leadership skills and demonstrates strong analytic capability

- Understands business strategy & link to Cos objectives

Responsible for the following :

- Marketing programs

- Executing projects & analysis

- Contributes to elements of the Full year marketing plan in their area

- Leads marketing project teams that may cross marketing functions

Candidates from : FMCG, C.E, BUILDING MATERIAL, Retail, Lifestyle Brand, Consumer Durable preferred

- MBA - Full Time

- Only Male candidates preferred, as the job will involve extensive travelling PAN India

Narayan Iyer ( 9819147645)
Pan India Recruiters