Brand Activation/BTL - FMCG

The position is the role of a Sr Executive - Brand Activation who would play a key role driving on ground activation of Company products and services in conjunction with the local sales teams.

- Lead generation by executing local activation's / sales promotions in conjunction with the Sales Force

- Product promotion in the local market through activations and customer meets.

- Actively assist to sales force for Recruitment programs.

- Monitor and track the effectiveness of activities.

- Monitor and manage effective use of budgets allocated for activation as well as sales Support.

- Responsible for smooth implementation of national marketing programs.

- Drive and manage visibility through signages and local media.

- Regular Tracking of Competitor Activity in Local markets.

- Maintain Brand Compliance Standards

Personal Attributes & Competencies :

- High on energy with positive outlook.

- Team player with ability to network across the organization

Performance Measures :

- Number of activities complimented with leads generated.

- New Initiatives and their business impact.

- Upkeep and maintenance of the brand in local markets

CTC : 6 Lkhs to 8 Lkhs

Work Location :Mumbai

Experience : MBA with 6 to 8 years of work experience in BTL / activation.

Proficiency in English complimented with local language will be beneficial.

Candidates should be preferably from BTL Activities Background which includes marketing activities/promotional activities/road shows/lead generation from FMCG/Consumer Durable/Event Management/Telecom/Pharma/Financial Sector

Note : Candidates need to Execute BTL Activities through road shows, marketing activities,
Generating Leads etc

Kindly us your updated cv to

Sunil Malekar
email : malekar@careeravenues.net