Branch Sales Manager - FMCG

Company : One Of The Largest FMCG Company In The World

Job Purpose :

- To drive annual sales value, category wise volume, and distribution plan for the company's brand in Andhra Pradesh and Telengana

- Control Direct Distributors, and Sub Distributors.

- Drive distribution in direct outlets and controlled outlets.

- Support implementation of Project Harvest (Rural) in AP/ Telegana; reaching out to all Villages.

- Lead execution of brand and category strategy within customer base through customer marketing initiatives

- Drive critical projects in Region South with the objective of strengthening penetration and distribution of the company's brands in the territory

- Interface with 3 Depots

- Deal with institutions indirectly like CSD, & Hospitals & other institutions etc. (as required)

- Deal with various government authorities like Drug Inspectors, FDA officials. (as required)

Key Responsibilities :

- Ensure achievement of category wise sales volume and value targets both monthly and annually as per annual business plan.

- To drive brand wise distribution and infrastructure expansion plan.

- Support implementation of Projects in Rural; reaching out to Villages.

- Work closely with Value Chain team in sales forecasting exercise for short and long term

- Design, recommend and implement Customer Marketing and Expert Marketing activities to combat competitive thrust or unique market demands

- Provide strategic direction for tapping opportunities for growth in business

- Assist the Area Sales Managers and Regional Head in relationship management with wholesalers, trade associations to ensure smooth operations.

- To provide timely and quality administrative backup to the region and other departments.

- To strengthen field force team's functional capability and engagement through implementing - Talent & Culture- strategy for the team.

- Ensure Financial & Customer management through :

a) Credit controls

b) Controlling overheads

c) Implementing credit policy

d) Risk-free realization from the customer

Key Behavioral Competencies Required :

- Influencing Skills - Ability to influence others and gain support from stakeholders within and outside the company. Develop beneficial relationships to win support, gain co-operation or overcome objections in order to progress objectives.

- Developing People- Ability to effectively supervise and build a high performing team by providing them with resources, coaching, feedback, training and stretched responsibilities to develop their capabilities

- Fostering the development of others by providing a supportive environment for enhanced performance and professional growth

- Customer Focus -Identifying and responding to current and future customer needs Focusing the team / organisation on adding value to customers and taking actions to build customer value

Leadership Expectations :

- Set Direction & Inspire Team

- Work Across Boundaries

- Release Energy in The Team

- Develop Capability & Talent

- Drive Performance