Branch Manager - Sales & Distribution - Consumer Durables

KEY ACTIVITIES AND RESPONSIBILITIES

1. Planning:

- Owns development of monthly demand plan for the branch.

- Drives collection and reporting of required current and historical branch sales to support category and channel logistics.

- Drives sales target- setting for on- ground sales and conducts periodic reviews.

- Leads and reviews branch sales force productivity to meet values and volume targets.

- Manages branch TPI budget.

2. Sales Execution:

- Executes sales volume and value targets for branch, leveraging sales analytics.

- Manages execution of BTL initiatives.

- Manages development of TPI and trade schemes in coordination with region.

3. Trade Partner Management:

- Develops TP engagement plan and maintains optimum call cycles to build and strengthen TP relation.

- Identifies, evaluates new TP's and manages conversion of difficult accounts as needed.

4. Operations:

- Oversees all marketing and key account management activities for the branch.

- Oversees all sales logistics for the branch for finished and defective goods.

- Owns general administration for the branch.

Deliverables:

- Driving volume and value targets on monthly or weekly basis.

- Works for the closure of commercial issues and mange financial health of the business.

- Managing conflicts internally and with the trade partners.

- Managing commercial discipline in the territory.

- Works with BSM for the better management of defectives, TP coverage by field service team and works with BLM to manage stock fulfillment.

Decisions Owned:

- Designing trade schemes for TP's and territory.

- Decision regarding adding or changing the number of TP's in a certain territory.

- Driving a market campaign, offering credit to TP's and offering superior payout to the trade partners.