Branch Manager - FMCG

Branch Manager

Purpose :

- Owns branch sales performance including P&L, volume and market share, new and repeat TP business at branch and demand planning support to region for distribution, DD, MT channels for all categories except Built-in, and manages branch budget and overall admin.

Planning :

- Owns development of monthly demand plan for the branch.

- Drives collection and reporting of required current and historical branch sales to support category and channel logistics.

- Drives sales target- setting for on- ground sales and conducts periodic reviews.

- Leads and reviews branch sales force productivity to meet values and volume targets.

- Manages branch TPI budget.

Sales Execution :

- Executes sales volume and value targets for branch, leveraging sales analytics.

- Manages execution of BTL initiatives.

- Manages development of TPI and trade schemes in coordination with region.

Trade Partner Management :

- Develops TP engagement plan and maintains optimum call cycles to build and strengthen TP relation.

- Identifies, evaluates new TP's and manages conversion of difficult accounts as needed.

Operations :

- Oversees all marketing and key account management activities for the branch.

- Oversees all sales logistics for the branch for finished and defective goods.

- Owns general administration for the branch.