Branch Manager - Consumer Electronic Industry

Branch Manager - Consumer Electronic Industry (Large Appliances)

Job Type: Full Time

Location: Multiple Positions (PAN India)

Experience: 12-20 years of experience in similar managerial roles, with a minimum of 5-6 years as a Branch Manager in the similar industry.

Note:

- Please do not apply if you are not carrying 4-6 years of Branch Management experience in Consumer Electronics Industry.

- Only shortlisted candidates will be contacted.

ABOUT THE COMPANY

Our client, A European MNC into Consumer Electronics and Appliances venturing in India, is a leading provider of consumer electronics and home appliances, dedicated to enhancing the lives of our customers through innovative and reliable products.

Role Overview:

We are seeking an accomplished Branch Manager to spearhead operations and drive growth for our consumer electronics range, including LED TVs, Air Conditioners, Refrigerators, and Washing Machines, within the designated region. In this pivotal role, you will lead a team of Area Sales Managers, Area Service Managers, Retail Executives, and all other Branch Operations. You will ensure the effective execution of business plans, and attainment of business targets across various channels.

Key Responsibilities:

- Proactively analyze market dynamics to adapt strategies for increasing market share and meeting primary and secondary targets.

- Successfully achieve month on month sales growth for the branch

- Take full responsibility for the Profit & Loss of the branch covering the particular State, overseeing the cost of running the business and other financial parameters.

- Supervise and support a team of Area Sales Managers, providing guidance and resources to achieve collective goals.

- Collaborate with Area Sales Managers to identify and establish new distributor networks, expanding market presence and ensuring comprehensive coverage.

- Oversee the onboarding process of new dealers and distributors, ensuring seamless integration and alignment with company objectives.

- Monitor sales data and market trends to identify opportunities for business growth and improvement, providing strategic insights to enhance performance.

- Prepare and present regular sales reports and forecasts to senior management, offering valuable insights into market dynamics and performance metrics.

- Manage the budget for the area effectively, optimizing resource allocation to maximize profitability while adhering to company policies and procedures.

- Identify and pursue new business opportunities, while nurturing existing client relationships through strategic sales promotions.

- Streamline channel operations and establish targets for both direct and indirect channel partners, optimizing incentives and payouts.

- Maintain optimal inventory levels with dealers to fulfill market demands promptly.

- Develop and manage the supply chain efficiently to ensure timely and cost-effective product delivery.

- Create targeted incentives and promotional schemes to drive sales volume and motivate the sales team.

- Spearheaded the accountability of all service centers in the State, ensuring not only their day-to-day operations but also their growth in terms of new service center openings, appropriate staffing, and service metrics to ensure optimal levels of customer service.

Additional Duties:

- Foster a collaborative and high-performance culture within the team, facilitating continuous learning and development.

- Stay abreast of industry developments and competitive activities, leveraging insights to inform strategic decision-making and maintain a competitive edge.

Qualifications:

- A total of 12-20 years of experience in similar managerial roles, with a minimum of 5-6 years as a Branch Manager in the similar industry.

- Graduate with a full-time MBA from a reputable institution.

- Proven track record of meeting or exceeding sales targets and KPIs.

- Strong leadership and team management skills.

- Excellent communication, negotiation, and interpersonal abilities.

- Analytical and strategic thinking with the ability to develop and implement effective sales plans