Branch Head - Sales - FMEG

Urgently hiring for the role of Branch Head

Location: Chennai/ Ahmedabad

Years of experience: 10+ years

Requirements:

- Education - Post Graduate

- 10+ years in sales roles with consumer durables / FMEG companies

Competencies:

- Value driven Decision Making; Efficient collaborating; Customer Centricity; On-ground. Problem solving; Developing People with Empathy;

- Driving Results; Collaborating

Accountabilities Responsibilities Authorities:

Driving revenue for all B2C categories:

- Achievement of sales revenue & volume targets across B2C categories (incl. NPDs)

- Input to develop sales plan to deliver growth and market share

- Input to sales plan for PWR and FMEG for the branch

Development of strong channel infrastructure(distribution, dealers):

- Development of scaled distribution/ dealer infrastructure within the branch to maximize cross category synergies

- Initiatives to grow current distribution infrastructure e.g. channel finance

- Approval of distributor /dealer addition as per norms

Driving Operations on ground:

- Retail activation - Numeric and weighted coverage, retailer scanning, in-store activation

- Tertiary activation - Driving strong relationship with electricians and scanning

- TSI/ LAS coverage and productivity, institutionalizing digital ways of working

- Drive secondary and tertiary demand generation through local ATL / BTL plan (including meets)

- Operationalization of Trade schemes and effectiveness

- Ensure right supply chain network (warehouse etc.) and stock availability basis demand planning - ensure overdue and nonmoving stock

- Appointment of manpower across functions (sales, marketing, influencer etc.)

- Set up input metrics targets for primary, secondary and tertiary for the branch

- Co-approval on branch budgets of gifts for meets, POSM plan, other ATL activity etc.

- Sign-off on warehouse requirement in branch

- Co-approval on all manpower requirements across verticals in branch

Other areas of responsibility:

- Presentation of Sales, distribution (Outlets/Towns), collections, Overdue, Liquidation of non-moving Stock, action plan & reports to the top management

- Driving rigorous governance for overall objectives and key initiatives