Branch Head - Consumer Durable & Home Appliances

Position : State Head / Branch Head

Industry : Consumer Durable & Home Appliances

Product : LED/ Washing Machine/ Refrigerator/Microwave/ Air Conditioner

Location : Chennai / Madurai / Ranchi / Durgapur / Kolkata / Hubli

Educational Qualification : MBA Full Time with specialization in Sales & Marketing

Roles & Responsibilities :

- Candidates having working experience with FMCG /FMCD/Paints Industry handling a entire branch independently and team of 20 + members will report to the Branch Managers which includes -Frontline Sales, Marketing, finance, Service, Retail, B2B Sales team

- Good experience of handling dealer distribution network.

- This opportunity is with a Consumer Durables brand

- Sales & Collection target achievement product-wise / dealer-wise / cycle-wise in accordance with Business

- Plan to achieve Business Targets & Management Goals

- Business Plan Achievement

- Sales, Profitability & Distribution Strategy

- Distribution Policy

- Model Mix Availability

- Pricing [ASP & Schemes]

AR, Stock, Cash & Carry :

- Network Expansion / Correction Strategy

- High Payout Dealers/AWDs

- Inventory Tracking & Control Overdues

- Focus on High End Models : Special focus on high end models through premium contribution & availability through unique penetration strategies

- Clearance of Dealer Statement of Accounts : Check, approve & timely clearance of all Dealer Statement of Accounts on monthly basis & timely compliance

- Product Benchmarking : Tracking and benchmarking of product development in sync with Competition, Factory & R&D

- Sales Activation Plan : Promotional activities including dealer meets, brand positioning & other BTL activities. Tracking Sales / Market Share Performance & formulation of promotional plans/schemes for the branch

Sales Team Journey Cycle Plan [JCP] :

- Visual Merchandising : Effective execution of BTL activities, product display support, POP distribution & display, ISD placement & education to meet market requirements