Branch Customer Marketing Manager - FMCG

Title - Branch Customer Marketing Manager

- Reporting: Matrix Reporting. Administratively - Branch Head, Functionally - Head - Customer Marketing

- Location: Bangalore

- Direct reports - Customer Marketing Analyst (in Branch)

- Key Stakeholders:

o Within Function - ASM Teams, Central Customer Marketing Teams

o Cross Function - Supply Chain Teams, Commercial team, Brand Marketing

Key Responsibilities :

- Be the owner and anchor of all National programmes and initiatives being rolled out for the Branch and Sales team members within the branch.

- Be the Voice of the Branch for building credence with the marketing function for sizeable share/distribution maximization opportunities across states/geographies within the branch

- Build buy in and disproportionate share of mind and share of effort with the field teams basis close work for a strong execution culture along with the Branch Head

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines