Brainsmith - Manager - Digital Marketing

Job Description:

Brainsmith creates innovative learning materials that stimulate young minds, instil a sense of curiosity and foster a lifelong love of learning. Our vision is to help young children learn in an honest, factual and most importantly joyous manner!

We are looking for a full-time Digital Marketing Manager to work out from our office Worli, Mumbai

Roles and Responsibilities :

- Lead the efforts of digital marketing and CRM : customer acquisition and retention, Performance marketing of all digital channels

- Conceptualize different campaigns and spends across digital marketing channels to meet user acquisition and ROI targets.

- Monitor key performance metrics like CPC, Conversion Rate, CPA, CAC, ROAS for the campaigns on a daily basis and take corrective actions.

- Managing campaigns across different channels such as Google Search, Google display network, Facebook, Twitter, YouTube etc.

- Using analytics tools for continuously monitoring and optimising campaigns on a real-time basis to improve ROI.

- Conceptualizing and executing landing page experiments and A/B tests for creative and copy to increase acquisition and conversion.

- Up-to-date with the latest trends and best practices in online marketing and measurement

What we are looking for :

- 0-2 years of experience in managing digital marketing campaigns including search, display and social media

- Proficiency in Google AdWords, Facebook Ads and Google Analytics is good to have

- Familiarity with other advertising platforms like Instagram, YouTube, Twitter etc

- Strong data analysis skills with proficiency in analytics tools such as Google analytics and Excel

- Ability to come up with a structured, logical intuitive, simple way to convert ideas to campaigns & campaigns to conversions

Individual applying to the role should ideally have the following attributes :

- Ability to thrive in a dynamic and fast-changing environment

- Should be results oriented, proactive and showing overall leadership quality

- Strong and innovative approach to problem solving and finding solutions

- Excellent communicator (written and verbal, formal and informal)

- Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution

- Ability to prioritize when under pressure

- Perquisites & Benefits

- A competitive salary

- Opportunity to be part of a diverse working environment, valuable work experience

- Fun, casual, relaxed and flexible work environment

- Flexible working hours

Salary Offered : 5-8 LPA