Boult Audio - Sales Head - Modern Trade

We are seeking an experienced Sales Head to lead our Modern Trade channel in the audio and wearables industry. The successful candidate will be responsible for driving profitability, revenue growth, and market share within the Modern Trade segment. This role involves developing and executing sales strategies, aligning trade marketing activities, and managing key account relationships across India.

Responsibilities:

- Develop and implement the Modern Trade sales strategy and growth plans in line with business objectives.

- Drive profitability and achieve revenue and market share targets within the Modern Trade channel.

- Align trade marketing and promotions with the Modern Trade sales strategy and overall business strategy.

- Lead resource for planning portfolio growth initiatives, assortment planning, launch planning, and execution.

- Oversee category management and promotion planning activities.

- Drive operational efficiency within the Modern Trade channel.

- Monitor performance metrics and take corrective actions as needed.

- Achieve planned sales targets by channel and customer.

- Foster consistent growth by managing internal and external stakeholders effectively.

- Manage promotional budgets and ensure effective spending to drive sales and brand building.

- Lead negotiations for in-store activations, merchandising, and sell-out plans with key accounts.

- Negotiate annual trading and logistic contracts with Modern Trade chains.

- Provide trade information, competitor activities, and market intelligence to the company.

- Manage accounts receivables and resolve outstanding debts promptly.

- Resolve customer trade issues, complaints, and operational matters efficiently.

- Manage a large workforce across the Modern Trade channel.

- Review and manage outstation outlets through frequent market visits and coordination with local sales management.

- Collaborate closely with Key Account Managers to achieve company objectives and vision.

Job Description:

- Lead the brand's entry into National and Regional Modern Trade chains.

- Build and mentor a high-performing sales team, providing guidance and coaching to ensure alignment with organizational goals.

-Manage business P&L and revenue generation, including launching, building, and growing business operations within the audio and wearables industry.

The Successful Applicant:

The ideal candidate should have extensive experience managing the Modern Trade channel within the audio and wearables industry. They must be capable of leading and operating independently in a dynamic start-up environment.

Competencies and qualifications:

- MBA or Master's degree in business administration, marketing, or a related field.

- 8-15 years of experience in sales and channel management, with at least 5 years of exposure to Modern Trade format within the audio and wearables industry.

- Proficiency in Tamil and Telugu.

- Proven track record of successfully leading and growing sales teams in the consumer electronics, audio, or wearables sector.

- Strong understanding of Modern Trade channels, including key players, market trends, and distribution strategies.

- Demonstrated ability to negotiate and manage contracts with Modern Trade chains and large retailers.

- Leadership qualities with the ability to motivate and mentor sales teams towards achieving business objectives.

- Proficiency in microsoft suite for data-driven decision-making and performance tracking.

- Strong business acumen and understanding of financial metrics to drive profitability and manage budgets effectively.