BookMyShow.com - Head - Ad Operations

- Would be setting up Ad Tech Platform, Trafficking and management of online advertising campaigns.

- Would manage & handle the Ad Operations Team.

- Should have 8 to 12 years minimum of online ad trafficking experience.

- Would monitor delivery campaign from beginning to end and optimizing as needed.

- Would produce weekly reports outlining campaign performance.

- Would interact with internal as well as external clients but not limited to coordination and consultation to ensure a successful advertising campaign

- Would manage and be accountable for billing reconciliation and reporting. Perform the day- to- day ad placement, scheduling and updates for customers, including rich media ad placements.

- Should have knowledge of 3rd party advertising tags (Eyeblaster, Mediaplex, Atlas, Doubleclick & MediaMind) .

- Should set up Ads/Campaigns / Click Tracking URL / Conversion Tracking Parameters etc.

- Should monitor campaigns throughout lifecycle, communicating with clients and management as needed

- Should optimize campaigns, including reviewing reports and making suggestions for improved performance

- Should setup, traffic, and optimize online ad campaigns, working with advertisers and ad networks to receive assets for campaign launches

- Should investigate and resolve operational queries from clients/tech team regarding inventory, creative assignment and tracking discrepancies.

- Should devise innovative solutions to achieve the highest ROI for each product and secure incremental revenue.

- Should do post campaign analysis and optimization of Advertising campaigns through extensive data mining.

- Should coordinate with our Tech Dept. to provide assistance in identifying, reporting and resolving technical issues

- Should identify, test, and integrate new monetization partners, ad products and feeds

- Should provide optimization and yield management through various reporting tools

- Should recommend campaign modifications, leveraging understanding of advertiser and product performance