Your Profile : - Play a key role in developing the strategies of owning customer lifecycle and enhance the Lifetime value of the customer through retention marketing initiatives - Liaise with business intelligence and data sciences team to comprehend the consumer activity on the platform - Liaise with CRM platforms and solution providers to explore new mechanisms and efficient initiatives to increase the LTV of consumers - Collaborate with product managers to get product interventions done for facilitating retention and increasing the consumer activities per month - Enhance the skills of the team and bring the latest CRM practices on-board to improve the campaigns and team performance. - Create strategy for yearly, monthly and weekly strategic &amp; tactical CRM plans. - Manage, execute and develop a reporting cadence with various platforms for retention campaigns - Manage and execute the Emailer, Push Notification and SMS Campaigns. Explore other platforms for retention marketing initiatives - Collaborate with internal stakeholders: Engineering, finance, product, creative, business etc. - Collaborate with external stakeholders: Platforms, Vendors, etc. - Identify and execute growth projects at the business level to enhance the efficiency of the CRM campaigns through increase the LTV of the consumers - Creating CRM partnerships to facilitate a strong loyalty programme for the business Your Checklist : - 7- 8 years of working experience as CRM expert working on consumer retention in brands or CRM agencies. - Team handling experience - Capability to manage multiple campaigns across Email, App &amp; web Notifications and SMS - Should have sound knowledge of data cohorts and insight mining through data analysis - Should know: Email Marketing (Kenscio, Mail chimp, Sendgrid etc.) App &amp; web re-engagements platforms: CleverTap, Web Engage, etc. - Comprehends various forms of attribution, audience profiling and online analytics platforms - Well-versed with vendor management &amp; ad-tech platforms

Mumbai

BookMyShow - Manager - Email Marketing/CRM 

BookMyShow - Manager - Email Marketing/CRM  ,Job Description for BookMyShow - Manager - Email Marketing/CRM  in BookMyShow in  Mumbai for (7-8) years of experience. Apply Now!

Job Description for BookMyShow - Manager - Email Marketing/CRM  in BookMyShow in  Mumbai for (7-8) years of experience. Apply Now!