BookMyShow - Assistant Manager - Digital Marketing - Paid

Your Role

- Will be responsible for digital marketing budgets, campaign strategies, tactics, action plans and timelines

- Creating/Maintaining existing process and ensure smooth transitions

- Enhance the performance by achieving CPC, CTR targets, through strategic re-marketing campaigns.

- Achieving CPO/CPT targets for the business

- Closely working with Marketing & Creative team to improve the performance on Media initiatives

- Liaise with business intelligence and data sciences team to improve the affectivity of Paid Media Campaigns.

- Weekly and monthly report tracking/monitoring.

- Collaborate with product managers & business counterparts to get the CPO/CPT targets achieved month on month.

Key Responsibilities (include but not limited to)

- Creating solid data-driven on-going month-on-month media plans to achieve monthly business targets.

- Taking ownership on existing/new projects and start from zero to one (e.g., conversion improvements, new user acquisition etc.); from research and validation to transitioning to functional ownership and scale-up

- Developing creative approaches for the media campaigns by co-ordinating with Creative and Brand teams.

- Use data to understand various components and drivers of business growth, both organic and inorganic, and identify growth opportunities

- Ensure that the reporting cadence with various platforms for media campaigns is followed

- Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc.

- Collaborate with external stakeholders: Platforms, Vendors, etc.

- Work with the design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs

Your Checklist

- Graduate (Minimum), Post Graduate MBA (Preferred)

- Work Experience: 6 to 7 years of relevant experience as a Digital Marketing professional working on planning, and executing digital media plans.

- End-to-end agency or Brand experience in executing higher-budget Digital media campaigns

- Experienced in managing complex SEM campaigns with different objectives or bid strategies

- Proven achievements in delivering campaign goals. Should have the capability to create data cohorts and use insight mining to execute performance-led campaigns and bring effectively results

- Capability to manage multiple ad accounts for paid advertising and execute multiple campaigns across platforms.

- Ability to conduct in-depth research. Proven analytical abilities, comfortable with analyzing data from different data sources like Google Analytics, Google Tag Manager, Facebook Events Manager etc.

- Creating media plans for clients. Monitoring and optimizing ongoing campaigns

- Execution experience of web and app remarketing campaigns

- Cross-team collaboration, internal & external communication

- Create & managing campaign reports with attribution tracking & campaign deliveries

- Should know: Google Ads, Facebook Ads Manager, Programmatic, Twitter Ads Manager

- Data analytics - Google Analytics, Tag Manager, Firebase etc.