BookMyForex - Manager - Digital Marketing

Company Background :

Headquartered in Gurgaon, Haryana, BookMyForex was founded in 2011 as an online moneychanger and pivoted into its current marketplace model in 2014. The Company now operates India's largest retail forex marketplace accessible on the web and mobile and has three key offerings - forex cards, currency and outbound remittances from India. The marketplace comprises retail customers on the demand side of the platform and banks and money changers on the supply side. The company enables customers to buy, sell or transfer foreign currency at the best rates through our 5000+ partner bank and money exchange locations across 650+ cities in India.

Bookmyforex is promoted and managed by Mr. Sudarshan Motwani who has over 30 years of senior leadership experience in the foreign exchange space. Funded by a well renowned financial focussed private equity firm, the company has transformed the forex market since its inception by introducing concepts such as zero margin forex rates, locked-in exchange rates and super quick 4-hour forex order deliveries. Bookmyforex's technologically advanced forex marketplace helps customers discover the best forex rates around them and has helped hundreds of thousands of customers save crores of rupees. The company has grown at over 75% annually over the last five years and is now looking to add even more products to its portfolio over the next year. The company is now looking to add to its high quality team of about 150 professionals, to help take the business to the next level.

JD for the role of Digital Marketing Manager:

Job Purpose:

Looking for a Search Engine Marketing Expert to handle and manage Lead gen SEM accounts. Best fit will be one with strong hold on managing and optimization of search campaigns with large budgets.

Key Responsibility Areas:

- Monitor search accounts with high budgets, with focus on quality user acquisition at efficient CPLs

- Day to day planning, management, and analysis of PPC channels to achieve and exceed channel goals, drive conversions at efficient CPLs

- Execute tests, collect & analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns & perform ongoing keyword discovery, expansion, and optimization

- Cover keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of website performance metrics, and optimization of campaigns

- Grow and optimize keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords etc.

- Experience of working with tech teams to improve user funnels and engagement metrics via Google Analytics, Mixpanel and other similar tools

Requirements:

- 3+ years of experience with start-ups/consumer internet cos is preferred but not mandatory, must have in-depth experience in managing search accounts on Google Adwords

- Ready to work in fast-paced environment and give results

- Highly analytical & driven by numbers

Location: Gurgaon

Compensation: Based on current salary