BookMyForex - Head - Digital Marketing

As head of digital marketing, you'll be responsible for the most important function in the organisation - driving growth. You will be expected to conceptualise and execute all digital marketing efforts, while optimising on specific metrics. You will work closely with the founders to devise strategies and campaigns to increase growth

Key responsibilities :

- Formulate and execute the digital marketing strategy across all channels

- Generate leads from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business

- Track, report and optimise key business metrics across different channels using a variety of tools

- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes

- Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI

- Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels

- Manage all direct marketing efforts - Come up with mailer/ SMS concepts and regularly engage the audience by sending broadcasts. Manage email deliverability to ensure high inbox landing rates.

- Devise complete social media strategy to drive actionable results from social media campaigns

- Work closely with the content writers to devise overall content strategy and drive more traffic and business. Proofread content pieces to ensure quality standards

- Discover and manage relationships with influencers and other corporate alliance partners in order to generate more leads

- Find and manage relevant affiliate marketing agencies that can run performance driven campaigns to drive more business

Requirements :

- At least 5 years of experience managing large scale digital marketing campaigns, preferably at a fast growing startup or e-commerce organisation.

- Exposure to travel and financial domains would be a plus

- You must be data driven, analytical, self actualised & enthusiastic with a proven track record

- Excellent understanding of SEO concepts and demonstrable experience of growing organic traffic at a previous organisation

- Proven lead generation capabilities through paid digital mediums.

- Excellent hands-on exposure of managing large scale campaigns on Adwords, Bing, Facebook and other ad platforms.

- Experience running both low budget and high budget campaigns that can generate a high number of leads at a favourable ROI

- Good managerial skills to handle a small team

- Past experience of managing relationships with influencers, agencies and alliance partners with regular correspondence to maximise lead flow

- Excellent track record of creating engaging broadcasts and campaigns to keep existing customers engaged via direct marketing efforts.

- Hands-on experience of managing direct outreach campaigns is required

- Experience of creating social and content strategy.

- Must have created at least some content or social campaigns that managed to drive significant traffic and business